GreenView
GreenView is a visual storytelling website that uses urban nature photography and a compelling narrative to shift the way we see our city. It highlights the importance of nature and reminds us why it matters.
My concept was to blend an urban style website with nature photography to guide users through a journey of rediscovering nature within the city.
Target Audience
NYC residents, ages 25–35, distracted with their busy city life. Disconnected from nature.
Lifestyle
Fast-paced, screen-heavy routines
Unaware of how much nature exists around them
Interested in learning, self-care, and storytelling
Needs
A calm, visual intro to urban nature
Clear, relatable facts
Simple ways to explore or take action
Mood board for the website to identify the mood for the photography and colors.
Sketeches for my logo, wireframes, and word association.
My initial logo designs on Illustrator. I was trying different concepts with letter forms, typography, and wordmarks.